Siamo a Matera
Contrada Rondinelle, 75100
tel. +39 0835 309422
P.I. 01057640771

Grieco Caffè

The Lego Company History

The Seglar company was founded in 1932 when Danish carpenter Ole Kirk Christiansen started making playthings for a living. He fought to make payments in the absolute depths of the 1930s, but the smaller prototypes he previously made of things like ironing planks and ladders had wonderful potential simply because children’s toys. He named the company Lego after two Danish key phrases, leg and godt, which means “play very well. ”

In 1958, he developed the iconic profano brick with pontoons inside which makes it interlock to lego portions. This groundbreaking innovation totally changed the company and allowed this to develop at an unbelievable pace.

By 1960s, Seglar had extended its overseas reach and began delivering toys within license in North America by using a arrangement with luggage manufacturer Samsonite. The company also commenced selling sets with all the bits required to build a particular model, and introduced dedicated themes including Space (with astronaut minifigures), Castle, Town (later renamed Seglar City), and FabuLand.

In the 1970s, Lego took a dramatic step forward using its introduction of Lego characters that acquired movable arms and legs. The company as well began employing more plastic material and a review of larger hindrances for younger children, a sections called Duplo. In the 1980s, Lego’s sales grew at a remarkable rate of ten percent each year, despite overall model industry sales growth slowing.

Today, Profano is a large global organization with revenues of above $5. almost eight billion and one of the most coveted brands in the world, ranking best on Brand Finance’s ‘Most Powerful Brand’ list in 2015. But it surely still feels less such as a ruthlessly industrial giant and even more like an older family friend.

Post a Comment